The boarding gate
Imagine you are standing at the gate. Boarding your flight in 20 minutes.
Your marketing manager is next to you, and she asks you the one question you cannot answer: what happens to us if churn goes up and we push harder on the premium tier?
You have no model to open, because your laptop is under all your clothes in your cabin bag.
So you take out your phone, and you talk to it. You give it two products, standard at $99 per month and premium at $299. You give it base customers at the beginning, then the growth per month, then the churn. And ask it to make a dashboard where you can move all of this variables and see the graphs change.
Before takeoff, you have it.
I built exactly this on my phone, spoken out loud, and what surprised me was not the dashboard. It was what it did to the speed I could decide something.
Let me explain you.
How fighter pilots make fast and accurate decisions
John Boyd was a US Air Force fighter pilot, and he spent years on something strange he saw in Korea: American pilots kept winning engagements they should not have won.
It had nothing to do with the place. It was about the pilot who managed to Observe, Orient, Decide, and Act faster than the other guy. Agility, not raw performance.
We in finance are really really good at the first two.
|
|
We observe: we pull the data, we clean it and we tie it back to the ledger. We orient: we build the analysis, we add a sensitivity tab and we make it look good.
And then the decision gets taken in a meeting we were still preparing for.
So I have this question for you – How long is your loop?
If it takes you three days to answer a churn question, the business already decided without you.
Here are 3 steps to help you Decide and Act faster.
Using just your phone, your voice, and Claude.
Step 1: Describe the business instead of the spreadsheet
In Claude (and most other AI tools) there’s a microphone in the chat view that you can use to dictate. Really helpful if you only have one hand free, and a bag on your shoulder 😉
|
|
What I don’t do when I dictate out loud is name a formula, talk about column structure, or use any template.
|
|
I described the business, just like I would to a team member:
Then I ask:
Finance are wired to try to dictate the mechanics of the model, because since 15 years that's what we do in Excel.
|
|
But you are not building the model anymore. You are briefing someone who will build it. So give the context and the constraints, and let it work.
